Sprintrade bietet als einer der ersten Marktplätze für Onlinewerbung seinen Advertisern die Möglichkeit Retargeting umzusetzen. Dabei können Webseiten- und Vermarkterübergreifend Nutzer gezielt angesprochen und mit Werbebotschaften beliefert werden.
Convert unfnished purchases into successful purchases thanks to retargeting!
Retargeting marks visitor-groups from an online-shop, if necessary with a product interest (user got interest in red sweaters). If the visitor surfs on a website that is accesible for Sprintrade advertising, it is possible to transmit a target message for this visitor's interest (red sweaters now on sale, save 5%). This will increase the click-rate as well as the conversion-rate, which will lower the CPO (cost pro order).
• Easy to setup
• Recognition of the users and presentation of products in the target
• Advertisements related to abandoned shopping carts
• Real-time updating of advertising messages
• Easy integration into eCommerce database
• Display of banners of the same products or similar to those sought after, with the recommendation of the products
• Simple and complete the process of creating a template for the generation of banners
What and how can I book?
A retargeting booking does not differ from a normal booking: Simply go into the marketplace and fill the basket with the placements in which you want to be promoted. Or alternatively you start an auction and let yourself make offers. Then you only need to put a check mark so that the Sprintrade AdServers can make the appropriate settings in the retargeting checkout process.
What do I have to do technically?
Em Advertiserseite a instalação é muito fácil: você começa a partir Sprintrade um pequeno código HTML que você simplesmente construir no site da loja. O código garante que os visitantes podem ser marcadas. Tudo o resto assume as AdServers Sprintrade.
For further questions we are always at your disposal. For contact details, see the column on the right.