What does CPM mean? CPM stands for Cost per Mille - meaning the payment is calculated on the base of 1000 AdImpressions. e.g. 3.20 € CPM means that 1000 views of your banners in this placement will cost 3.20 € .
What does CPC mean? CPC is short for cost per click, which means that the charging depends on how many clicks you recieve. For example: 0.80 euro ; CPC means that your banner will be shown until a visitor click on it and will be forwarded to your homepage. Every forwarded customer costs 0.80 euros.